INDUSTRY:
Graphic Design
CLIENT:
Oxford Brookes University
YEAR:
2025
CLASS:
6003GDES
about.
In this course, I explored key principles of branding and visual communication, examining how brand identity can serve as social critique while applying systematic design approaches to real-world challenges. I was encouraged to develop an ethical framework and craft my own brand strategies using a solution-oriented mindset to enhance my design processes.
Building on foundational skills from earlier studies, I advanced my communication design practice by creating visual strategies to engage clients and service providers. The major project involved developing a fictitious brand through three stages: Brand Strategy, Brand Mark, and Brand Identity. Regular workshops and reviews refined my outcomes, culminating in a professional Behance presentation to enhance my portfolio.
challenge.
I explored the essential principles of conveying ideas and information related to product and service delivery. I delve into how visual communication and brand identity can serve as a form of social critique. Investigate systematic approaches and apply them to various design challenges, encouraged to develop my own ethical framework within the context of global brand design.
Throughout the course, I was opened to the concept of crafting my own brand strategy. Adopting a solution-oriented approach, viewing problem-solving as a means of learning and developing design processes.
result.
I aimed to advance my communication design practice by building upon the fundamentals taught in Design and Branding. I developed a variety of visual communication strategies tailored to engage with clients and service providers.
This course served as a second step towards my goal of becoming a professional communication designer, offering me the opportunity to test my design solutions against real-world problems.
Outcomes was regularly discussed, workshopped, and reviewed during tutorial classes. Additionally, the final Brand Identity will be creatively and professionally presented on Behance, contributing to my broader portfolio of work.
