INDUSTRY:
Graphic Design
CLIENT:
Oxford Brookes University
YEAR:
2025
CLASS:
6003GDES
about.
The D&AD Awards, organized annually by the non-profit Design and Art Direction (D&AD), celebrate excellence in design, advertising, production, and craft. Each year, over 300 global creative leaders judge submissions from around the world, recognizing outstanding work with the prestigious D&AD Pencils.
The awards feature various categories, such as Branding, Digital, and Advertising, with recent additions reflecting evolving industry trends. Notably, the D&AD Awards are recognized globally as the ultimate creative accolade, entered and attended by the best from around the world.
challenge.
The main challenge lay in capturing the perfect shape and surface of the bubbles, aiming for a realistic, soft appearance with dynamic light and shadow effects. The shade of purple needed to be impactful yet balanced, giving the bubbles their signature look. It was also essential to ensure each bubble retained dimensionality and a natural flow in abstract compositions, which required careful attention to lighting, color blending, and material properties in the 3D environment.
result.
The Violet Orbit design gained popularity among artists and designers due to its versatility and visual appeal. The purple bubbles were incorporated into various art pieces, including album covers, exhibition posters, and abstract graphics. This design complemented other artistic elements seamlessly, adding a fresh, modern touch to a range of creative projects. Feedback showed these bubbles quickly became a favored design element, bringing new dimensions to artistic works.
